Monday 7 December 2009

When shopping IS cheaper than a psychiatrist**

My much-loved friend, Claude (aka Wah, aka 'The Accidental Chef" ... find her blog at claudiagiulia.wordpress.com/) is having a tough time of it at the moment.

She's been through eighteen months of "will we or won't we divorce" with her husband Eddie and all the self-doubt and anger that goes with it. Claude lives in LA, in one of the most beautiful spots in the world: with her lovely dog Ottie. And occasionally with Eddie. They're exploring a rapprochement. She sought refuge in her job these past months, cooking up a storm of glorious desserts and cakes. Leading to promotion and a raise.

On the face of it - these are positive developments - with potential to create happiness. So why are they making Claude so stressed and miserable?

In her latest blog she describes going to the WholeFoods Market in Brentwood (a rich and chi-chi part of LA) - and the mean-spirited, glum, whiney, unappreciative folks who shop there. WholeFoods Market is an organic supermarket chain in the US. And they are fabulous shops - able to sell you virtually anything foody that your heart desires. There's one in each of the ritziest neighbourhoods. Perfect positioning when you consider the average peach costs $6.00 (R60) , a pound of coffee $35 (R350). The shops are gorgeously laid out, warm, friendly, lots of free tastes. Upbeat, well-informed staff, glowing piles of perfect organic fruit and veg. Blissful destinations.

I used to walk past the one at Columbus Circle on my way home from work in NY, and pick myself up some dinner. $50 dollars later, I would be out of there with my brown bag of deliciousness. Smiling despite the day, feeling like someone had just told me they loved me. Claude walked away from her Brentfwood encounter feeling like she had been stamped on and spit at. Which got me thinking - what the hell is going on in Brentwood? Is it a LA thing - care less about people and more about money? Is this what's at the root of Claude's unhappiness?

Then I was at Pick'n'Pay the other day and I couldn't find limes. Or sage. Or chili-paste. Or ground almonds. I was annoyed and huffy. Even the poultry counter was blocked. A young woman was picking through the display. Looking at every damn packet. Oh, for God's sake! Was she planning on introducing herself to every piece of chicken? How inconsiderate. I stood there fuming until I realised that she was looking at the prices on each pack. Sorting through until she could find one she could afford.

When she did, she smiled at me in relief - "It's good", she said.

There I stood; all sweaty frustration because I couldn't find out-of-season products which would have had to been flown thousands of kilometers to make it to my table. Because my expectations were out of touch with reality. Because I had nothing else to worry about. And I realised - I was one of those shoppers in Brentwood!

Wah, its time for us to shop local.

(**Thanks to Tammy Faye Bakker for the quote)






2 comments:

  1. Am I blessed that our Californian weather affords us a bounty of veggies and fruit available 9 months of the year. If you are ever here, our "local" is the Santa Monica Farmers' Market on Fri and Sat. Same plastic surgery, mean ladies et all though....

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  2. I can sympathize with you, and Claude, and the Pick 'n Pay chicken lady - especially chicken lady at this point!

    Did you know, getting personal service at the deli counter costs less than half the pre-packs in the chill cabinets (at Sainsbury's at any rate). I was dumbfounded.

    Sainsbury's is always out of limes, seasonal or not.

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